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Yes, it is call diminishing returns. To a point you make more money per unit, but then you peak and you make less for every addition unit. The successful business finds the peak and that is the goal, not more or less. But that is the trick. That is where good management comes in. Learning your profit curve and sticking to it. I am very sorry that happened to you, but you did learn from it and face it, education is not cheap or easy!
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