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Old 02-24-2011, 04:50 PM
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walker-talker walker-talker is offline
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Join Date: Aug 2001
Location: Midwest
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I would say a letter with a hand-written target and return address on the envelope would do the best as far and getting the potential customer to read. I don't think I would enclose a letter, but maybe a flyer. A 5% return on any piece on direct mail is outstanding. I read somewhere that the national average (non-industry specific) is 2.6%. I mailed out 2500 postcards (twice) a few years ago and average 1.7%. In this economy, I would think .5%-1% would being doing ok.
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