the newspaper is the only advertising i do. i run a 12 month ad. changing the wording from time to time for the different parts of the season.
i average 2 calls a week through the whole year.
i've talked to guys who were stopping there yellow pages ad because they weren't seeing results.
the last time i passed out flyers (2 years ago) i passed out 500 and only got 1 call. i said forget that. 500 flyers and only 1 call. not worth it to me.