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Old 03-10-2011, 07:05 PM
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walker-talker walker-talker is offline
LawnSite Platinum Member
Join Date: Aug 2001
Location: Midwest
Posts: 4,774
Have you figured how to get your ad to the top? Here, it starts at the bottom and moves up as others expire. If you run your ad 2 months, at the beginning of the second month it will start at the bottom again. I assume it would be better to have them at the top, especially around the peak time you think the calls will come it. Also, this year I am expiermenting with a different style of headline. My headline is double the height and all bold "LAWN CARE FOR YOU" and the second like reads "More Value For Your $$". I have never tried running headlines in the paper other than, "affordable lawn mowing" or something along those lines. My keywords are "you, your, value and $$". We'll see how they work. I can change the text at anytime during the 31 days the ad runs.
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