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Using a company that does direct mail specific to my area, I paid $0.04 each for a 10k piece mailing. All guaranteed (as good as that is) to owner occupied single family homes. They have a map and I can pick out which zone I'd like to hit. There are discounts for multiple zones and multiple mailings.
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Doesn't matter what you use, only how it looks at the end of the day!!!
Low overhead is king.
 Celebrating America one yard at a time!!!
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