Using a company that does direct mail specific to my area, I paid $0.04 each for a 10k piece mailing. All guaranteed (as good as that is) to owner occupied single family homes. They have a map and I can pick out which zone I'd like to hit. There are discounts for multiple zones and multiple mailings.
Doesn't matter what you use, only how it looks at the end of the day!!!
Low overhead is king.
Celebrating America one yard at a time!!!