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Old 03-29-2011, 09:28 AM
Digdeep Digdeep is offline
LawnSite Bronze Member
Join Date: Dec 2005
Location: Madison, WI
Posts: 1,824
A billboard can be a good element of the marketing "Rule of Seven"- a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.

Of course you shouldn't just rely on a billboard, and KSSS is correct that it's all about your "brand awareness and equity".
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