Stick a flyer on every mailbox you see with 15 dollars per cut on it. You will get all the business you can handle.
Im trying the mailer thing this year. I am getting a lot of tire kickers, but my prices still are higher than the guys with the craftsman lawn tractor in the back of their truck. Right now, its all about money to the customer.
Ive gotten a few customers from referrals. We do quality work and I demand a lot from my employees, but it pays off in the end with long term clients.
By the time you can make ends meet....They move the ends.