Green Gorilla is like Yard Apes to me with all it's negative connotations.....
- Yeah, Let the Gorilla go ape **** and tear up your yard. It's scary!
Benchmark refers to "Setting the Standard" (in lawn care). Think careful measuring, being accurate/with care etc.
You might consider what market segment you're going after including where you want to be years down the road along with the income and education level of that desired client. Just my 2 cents...
Some of you will become "Victims of your Vote"
Unfortunately, you're gonna drag the rest of us in it too.