That seems extraordinarily cheap. I can not run an add with the Chambers of Commerce here for less than 2500 and I have to provide an insert. Last year was a total bust with each chamber, so needless to say I have set my sights elsewhere.
As for the Direct mail with HBL, I use it every year. I usually average $2500, and I have had very good luck. Like every other form of advertising it is percentage. Once I stopped pushing the light links last year, I went to a 100% close ratio. Again, as I have mentioned numerous times here, prior to 3 years ago, this service was really never offered here. There is a CD guy about an hour North of me, however, you can not find a damn thing about him on the net. So I am still dealing with the "you do what" situation. All in all I would say the HBL program is fantastic. I do know that Dave has a different system he uses.
2007 Ram 2500 with the 6.7
2001 Ram 2500 opec proof gasser with the 360
1996 Mack RD Tri-Axle Dump Truck
2000 Cat 312B
2000 Cat 304 CCR
2000 Hyundai H70
2012 Scag V Ride
2009 Ferris IS3100 z
Brown Bed Edger
Multiple trailers, hand tools and smaller stuff
A son to teach the value of life, business and honor