I would do the 1x also. Get a feel for where the hot spots are then you can drill it down a bit better next time.
I have not advertised yet, hitting November 15th with multiple avenue ads.
Seems late but that is how my area seems to respond. Phone is ringing from referrals and internet leads so far. Sold a few new and have 3 appts so far the next 2 days. A few upsells on existing customers.
We are already installing, though, putting a 2nd crew out thursday after the snow melts a bit more off the roof
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