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I'm just getting started in this myself, but here's what I've done for now. I figured out roughly what my overhead would be for a lawn that would take an hour. Then I factored that in to figure what I'd like to make per hour and what my market will support. My goal is to make between $40 and $60 per hour. My area has varying socio-economic areas - some will support and pay higher pricing, other can't and won't. I'm trying to stick to the areas that can pay for quality, reliable service at about $60/hour. Keep in mind, I'm offering not only lawn care, but small landscaping jobs and mulch also. I started advertising last week and I've got 3 estimates set up already for landscape/mulch jobs and it looks like I've got 2 nice size lawn accounts set up. I'm a school teacher full-time.
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