Firebelly Organics is Tom Kelly, Paul Tukeys Partner in crime at one time.
He used to be partners with one of the bigger Pesticide Compaines in the USA. Lawn Dog or something like that.
The market became saturated and Tom decided to take a chance and promote Organics.
He was smart in one way, there are so many activists that really know nothing about lawns, whine alot and have lots of money. Why not take their money instead of letting them Sh*t on his head as a pesticide operator with the constant stories of how everybody is dying because of synthetics.
Lets face it, being a pesticide operator now days is like saying you work at the gas chamber for the concentration camp.