Was going through my old issues of Inc. Magazine (15 years worth is 'bout normal, right?) and found a mid 2011 article that is worth a read re: Google Places. If you don't have a Places page, do it today. Like, now. A key benefit, since you all are local service companies is that, while your business website could have a page 5 search result, your local'centric Places page could have you near the top of the coveted page 1 results.