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Old 03-10-2012, 02:36 PM
bcg bcg is offline
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Originally Posted by johndeereguy View Post
I am trying this for the first time. I will be sending them out around April 1. We are ordering 3000 from Plan-it graphics. Hoping for a 1% return. We will see
With direct mail, you're going to be seeing response rates more like .2% - .5%. I mail close to 100k cards a year and have never seen a response rate (meaning signed up customers) about .6% and that one just happened to be timed perfectly.

Repetition is critical in direct mail, response rates tend to increase for the 2nd and 3rd mailings (within 2 - 3 weeks of each other) and then fall back off.
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