The best way to get this account isn't the price but yourself as a person.
People buy what they see. I would say that 99.99% of my customers are buying what I told them is good for they yard because they believe in me and I do look confident and it makes them confident about my services.
Price is by FAR the worse method to keep your customers selecting your services. People will always say that you charge to much but they will take you anyway if you are doing perfect. There is always going to be a low baller, ALWAYS. Sell your services telling you offer a high quality and fiability services.
Don't forget this stat: If you charge 10% less than your competitor, you have to work 30% more. Remember this stat on a yard you lowballed and ask yourself if you trully want to bid low to get the cut. It doesn't mean to overcharge too but just sell YOUR price with the quality you consider delivering.
Quality, fiability = invincible
my 2 c e n t
Impossible is nothing