Originally Posted by jvanvliet
I'd like to know how many legitimate hits turn into sales from an LCO web site.
From Past experience of having both an educational website and a sales Website, Both sucked at getting customers. But if you are to a viable business you need one just like you need at least a 1 inch add in the Yellow pages. Don't forget DEX KNOWS Internet phone book either.
Bottom line is the more you tell the more you sell. Therefore websites and Phone Books etc are only there for back up to your word of mouth and other advertisement. If you ask a customer how they found you, they will say Phone book and not tell you they spend hours on your website before calling you.
All individual advertisement is an intangible that is hard to separate from other advertisement for effectiveness.
Originally Posted by lammergriffin
What's an LCO site?