Thread: email marketing
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Old 03-28-2012, 05:48 PM
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ptjackson ptjackson is offline
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Join Date: Aug 2005
Location: Oklahoma City OK
Posts: 165
Kirk almost always nails these posts and gets to them before me.

Buying a list and trying to get business that way is a long battle that's probably not worth it. He mentions open rates of 15% it's less than that if you buy a list AND it's pretty hard to even send them out, most providers will block you from "spamming people" Even with 15% open rates you'll do lucky to get a 1% click rate and less than that will "convert".

If you do use mail marketing again Kirk is right us it with your customer base, maybe offer a free service for referral to a new customer. Mailchimp or tiny letter is great. Or use Facebook and ask your current customers to "like" you.
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