- You have little to no H1-H6 tags.
- Your meta descrip is waaaay too long, by about 900 characters.
- Your meta keywords, likewise.
(Google doesn't use them for rank, and the others, most notably Bing, doesn't use them for anything other than as a spam signal. I don't use them anymore, nor do I have any clients that do. _
- You could really use alt tags for your images.
- Your coupons on the specials page could have some more thought put into them. A little jazzier, a better "call to action", and a date that makes it look like it's actually a time-sensitive promo. I'd also list the limitations, such as "new customers only", yada yada yada...
Other than those easy to fix issues, looks great.