I heard about this at LightFair. A couple of my contractor friends came by the Brilliance booth to tell me about what they saw at the FX booth. On the surface it sounds like a hybrid version of ABT and the Simply Automated UPB technology.
The guys were somewhat intrigued by the ability to run a lighting system like a 2-wire irrigation system, but they had some doubts about the user learning curve and especially the cost.
I like the ability to control a single transformer lighting system in individual zones. I would like to compare the costs of this type of control to UPB that is already in the market. May have some usefulness on higher-end projects, but I do not know of too many big $$ projects that have only one transformer.