Valid question. 12 years ago we started out with an image of a clean black fleet and standout rims on our equipment. Consistency I believe is key. The rims are probably one of the very few things I bend on from an expense category. A black fleet with shiny rims pops and people notice. Now a lift kit, big tires, rims, brush guard, pimped stereo, etc are a complete waste on money in my opinion.
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