I generally find it is easier to sell a yearly contract to a home owner who actually wants a nice yard. The ones who tend to just want their yard cut in my experience are the ones who leave an unpaid balance.
Like charmhill26 said I still do call when needed but they get done after all my regular contracted lawns.
I like to bundle services into a yearly contract. If you not only offer cutting the grass but include stuff like seed, fert, aeration, pre-m's, post-m's, leaves, mulch, shrub work twice a year. Throw it all in one easy monthly payment. BAM! It sells itself.
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