Having two companies. Would you have two books? Two different phone numbers? And what would the customer think if they found out you ran those two companies? Nothing good would come out of it...other than damaging your real business. I don't think that would be a good idea.
I was thinking of offering some type of special in the local paper....where the customer could get their yard core aerated and then spread a slow growth fertilizer....that I could buy in bulk from the local feed store. Have two services for the price of one. And then when their yard takes off from the aeration and fert. treatment....they will have you come back next year while telling their friends about the wonderful job you did for their yard.
I don't have to worry too much about my aeration prices in the Rockford, IL area....I'm a lot less than the big local companies.
2013 Ford F450 Super Duty Truck
2010 Exmark Lazer Z 60" deck
2012 ExMark 30" Riding Aerator
2011 Lawn Solution Dual Hyrdo Aerator 24"
2011 Echo(backpack blower), (hand blower), (chain saw), (hedge trimmer), (string trimmers), & (tree pruner)
Craftsman 4.0 edger
2007 Big Tex 4ft metal high side 7' x 12' Trailer
2012 PJ 7' x 16' Dump Trailer
2012 Ecolawn Applicator model 200 Compost Spreader
2012 BillyGoat Force 13 Wheeled Blower & MV650SPH Commercial Vacuum