Originally Posted by reliablelawn
RSK, aside from the cost of making the fliers, how much does the direct mailing cost for that amount of fliers? It is a pain to walk around to thousands of homes and I have contemplated going the direct mailing route multiple times.
14 cents each with the post office, there are cheaper ways to hit every house around me, but they are with a local free paper, which i personally see on a lot of lawns around me, much cheaper to do, but i think the results aren't as good. my buddy has done them with the free paper which still cost 45 dollars per 2500 and they have a 5000 minimum and has seen good results in past years, but i chose every door direct mailing, and i'm still getting calls from my flyers i did in the middle of summer.