Thread: Seo Critique
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Old 08-27-2012, 10:45 AM
HBFOXJr HBFOXJr is offline
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Join Date: Jul 2001
Location: Southern New Jersey
Posts: 1,706
local seo

Originally Posted by tonygreek View Post
It got me interested and now I have a new hobby.

I view it as a sport, which is why I don't take on clients from the same service area. lol It does get addictive.

So- how am I doing so far? I know my site is nowhere near perfect. My current website template provider does not give me access to the html so I am somewhat limited. I will be switching to a different service this winter when I have time to redesign. In the meantime: what have I missed?

Working within the confines of a locked-down template, looks like you're doing okay. Areas you can improve would be:

location keywords and info - i see portland as a recurring theme, which is a competitive term, and one of the reasons you are probably struggling to see great search results. battling for portland is great, but you should absolutely pick the low-hanging fruit of suburb names and related towns. people have become much more sophisticated with their internet searches, so someone living in hillsdale or portsmouth is just as likely to search using those as they are portland. shape your content around the more specific municipalities.

meta description - get more descriptive. it's gone the way of meta keywords and the Dodo bird, as far as ranking signals go, but it's useful on some search results.

alt tags for images - put in location-based keywords (ie, stone wall in lake oswego)

images - looks like you guys do some great projects, so you should really showcase those now and in the future. you work in a visual medium, so really feature that. as they currently are, each small image you have run about 200k each. with the current visible size, you could go down to 25k without noticing one bit.

Your site's pic is on the left, at 200k. Mine is on the right, at 25k.

I would also recommending rewriting the maintenance page to be a bit more keyword rich and descriptive. You can create some nice H tags out of those new additions.

Continuing the rewriting thought, your home page has quite a few services that you offer, but only as a list. Where it makes sense, link those to additional sub-pages and write about what those services are/entail.

If you haven't done so, create a Google Webmaster Tools account and upload an xml sitemap. Here's a quick and easy sitemap generator.

The key to everyone's success here is to take advantage of the idea that you guys are only competing within a very specific area. Use hyper local keywords and target your content as such and you'll absolutely start seeing results.

Also, flip the tree frog so he's looking the other way...
I do my own site work and seo via wordpress and wp plugins. SEO has been my priority since last winter. The tools I'm using and work I have done, are paying off.

However, since Google dominates the search engine market and works hard to return relevant results, most especially local results, How does one beat that confinement?

We service about a 13 mile radius from our office. We want business from all over that area. We are based in Medford, NJ, just east of Philadelphia, PA. Since the Delaware river separates PA and NJ, people in our area do not consider themselves as being from the Philadelphia area. We live in "south Jersey", which is a huge geographic area that we don't wish to service.

We work the most populated areas of 2 counties. The area consists of many townships and zip codes. Many of the zip codes lack a defined main street business area. None of the areas are big enough, that traditional marketing and competition, allows any one to dominate to the point that their irrigation or lawn care business can derive their living from just one zip code or township.

So my question is, how do I beat the really local search results that naturally take place? Last week, I ran a report to see what search terms brought site impressions July 1 to Aug 22. Out of 470 terms virtually none used a town name or a zip code. All were general terms a a few may have contained all or part of our company name.

That same day I had a discussion with a friend in Omaha, and we compared our top 10 search queries. All of mine were general industry related terms. Her company's top 10 contained all or part of their name and/or Omaha and an industry term. Regional variation?

Do suburban searchers, not identify with a geographic area? Who or why would any one use, yahoo local, merchant circle, etc when google drops local in your lap as a no brainer?
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