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Old 08-27-2012, 07:53 PM
kirkmbrown2001's Avatar
kirkmbrown2001 kirkmbrown2001 is offline
LawnSite Senior Member
Join Date: Nov 2007
Location: spring city, pa
Posts: 265
Lawn Aeration Sweepstakes on Facebook is doing good!

Hey all!

Just wanted to give you all an update on my Facebook Sweepstake's effectiveness as it is nearing the final 4 days to enter.

As I stated in my Facebook page thread (click here), I have added a Lawn Aeration Sweepstakes to my facebook page where I give 2 lucky winners a FREE lawn aeration service upto 1/2 an acre.

What I planned to get in return for running this promotion:
  1. Brand Recognition - Gain new customers through heavy marketing of the campaign
  2. More Facebook Likes - To enter and reveal my entry form, you must become a fan (like) of my page.
  3. Upsell Aeration to Non-Winners - Many who have entered have already scheduled lawn aeration services even if they do not win
  4. Upsell all services in general

I can honestly say that I have achieved all of those above "benefits" with confidence even before my promotion has ended.

I have:
  • picked up a few new customers that have purchased various serviced as a result from this promotion.
  • gained many new facebook page "likes" from this promotion (16 to be exact) from both current and new customers.
  • scheduled many aeration services as a result of this campaign.
  • sold a couple of other services as a result from this promotion.

To see how a visitor enters our sweepstakes, I have made a short video tutorial that can be seen here:

To view my sweepstakes, go here:

Has anyone else had success like me running a promotion similar to mine?
Kirk Brown
Kirk's Lawn Care

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