I really like what you are trying to do. The site is client oriented- it makes it very clear how they benefit. I like being different, and I understand your desire to stand out.
However, I agree that a couple of the pictures- I would say all the ones with women in them- should go. No models, no skin. A high percentage (getting higher every day) of our potential clients are single women. They realize they are hiring men to come to their house every week. They are looking for a company or individual that they are comfortable with. I don't think most women will get that from the site.
Also, have you considered a dedicated landing page for your Adwords campaign? Check out Matt McGees blog for some great suggestions.
Posted via Mobile Device