Originally Posted by Ric
Like Many Big Box stores they survive on HYPE & BS (marketing) Not unlike our current Election.
"Perceived Value" is not always the "Received Value". I am sure there are marketing forums some where, that are dedicated to PERCEIVED VALUE.
I drive a used TG/CL Isuzu truck. I fell for received value of a excellent work truck and the Perceived value that I was serious about my business.
Here in Florida, my area is God's Waiting Room and refilled each day with New Retirees. True Brown does OK in picking up former Northern Customers. (Nothing is Easier that Blue Grass). But the Grape Vine tells me with 4 million in sales on the S W Gulf Coast of Fla. True Brown is so mismanaged they Bleed Money.
Well they didnt work out here either They burnt a 6 acre Complex That I had re seed and True brown got sued They moved on from are town havent seen them around for 4 yrs now unless they sub out