I kind of like the widget they offer. You can not actually see how it works. However others offer some bidding widgets but I would not used the pre-paid use of those on a residential unit. I mean no disrespect but I think he wants $59 per month per zip code. I am not going to spend 236.00 a month to cover my main zone.
I know my residential area pretty well. I can shoot from the hip on most residential in my service area with conditions. I have seen post cards sent out with price schedules.
Just yesterday I saw cut paper cards on my community mail box offering to cut for 33% less than the charge I am trying to reach.