$18 per tree is valley crest like pricing for hoa's and the like. If you got a residential call for 4 trees, would you show up with the crew and bucket and do the job for $72?
No way no how would you. You probably wouldn't even show up for the estimate, cause you have a minimum right. Most guys with bucket trucks won't show up for less than a couple hundred bucks. And if you think anyone is gonna pay a couple hundred bucks for a job worth $150, your crazy. Yes I realize a few will but the majority won't. Which is why your target customer isn't someone with a few trees, it's customers with several hundred trees. Apples to oranges comparison!!
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