I consistently hear marketing specialists discuss the value of Social Media. Facebook, in particular, frustrates me.
Few customers will be interested in joining a business Facebook page. Strategies to entice them to join could include adding your Facebook URL to an Auto Responder or adding a Facebook symbol to your website sidebar.
I personally think it's easier to set up a user profile and add friends. This probably isn't part of Facebook's TOS, but I'm sure Zuck wont lose any sleep.
Last edited by ebassett; 11-03-2012 at 08:58 PM.