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Old 11-14-2012, 04:23 PM
MDLawn MDLawn is offline
LawnSite Bronze Member
Join Date: Jun 2008
Location: Western NY
Posts: 1,284
Originally Posted by etwman View Post
Here's a topic I haven't touched on. Any seasonal company, especially in our industry will need to watch this. We all have ups and downs, it is what it is. We have our busy seasons and our slow seasons. You will have hills and valleys in cash flow and these swings tend to be bigger the further north you are since your season is shorter.

I've spent time with alot of landscape company owners over the years and it blows my mind at how few run weekly cash flow reports of their company. Those who have budgets are even less than that, but that's a story for another post. Not doing either is very dangerous and is the reason why most companies get themselves in a real mess. Here's what I do weekly:

Add: Cash, Accounts Receivables, Savings and come up with that total. If you are really a tracking machine you'll know to the dollar where you are at with each of your projects under construction with design/build. DON'T include in this client deposits on projects that you haven't started. Only include what you've done to date.

Delete: All payables, credit card balances, lines of credit, payroll for the week, etc. Long term liabilities (loans) do not need to be included in this. Just the next payment if its within 30 days out.

What is that number? Now run that number at least once a week. Record it on a spreadsheet. Begin to form a database of where you are at so you can go back and reference years past, where were you at this time last year? This should be part of your dashboard. If you don't know these numbers you are in serious trouble. I can tell you daily what that number is in less than 5 minutes for work ending the previous day.

There's your fall advice. And if your are constantly in the red you're lacking efficiency, spending too much, or not pricing things right, simple as that.
The best part about this is that it has nothing to do with horticulture or landscaping and all to do with running a business. Obviously you take landscaping serious and be as knowledgeable as you can about it, it shows in your work. But, being able to tell every plant species and not being able to balance the books will get you no where in business. This is the stuff I love to read and put in a notebook for later reading. Great stuff..
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