Originally Posted by OakNut
Yup. That's what I do.
A good ad, as opposed to a "classified ad" does wonders for setting yourself apart from those who can't spell.
If you appear to be a cheap business, you will attract the cheapskates.
Exactly. Mine all closely mirror the web sites so that when they click over to the site, they see the cohesive branding and image carried through. They're also easy to multipurpose and post to Facebook business pages, etc.
Especially when it comes to Craig's List, getting people to click from the ad, to your site, and finally to either call or email you sets up a very nice, multiple step pre-qualifier for those leads.