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Old 11-16-2012, 10:46 AM
Darryl G Darryl G is offline
LawnSite Fanatic
Join Date: May 2001
Posts: 8,038
What I've seen over and over, both locally and on this forum, is guys starting out pricing their services way low. They seem to think that because they have low overhead and all their equipment is paid for that they can work cheaper than "the other guys." Word about their pricing spreads like wildfire among customers, neighbors and their friends and they soon have lots of lawns. But what they're really doing is eating into the equity they have in their original investment and running themselves ragged. Sooner or later they reach or exceed their capacity and start becoming undependable when it rains for 3 days in a row or their truck or mower breaks down and they don't have the money to fix it or have any sort of contingency plan. Then their customers start looking elsewhere and call me and expect me to match the price they were getting from the new guy who dropped out and left them stuck with an overgrown lawn mid season.
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