Door hanger flyers have netted us 1 good client per thousand door hanger flyers passed out. Printing costs of 60/thousand plus the 100 in labor to pass out 1k fliers. To pass out flyers expect at least 150/ customer in acquisition costs. The flyers will get you good quality clients that have low turnover rates. Have them designed professionally that send a message that include some type of incentive to call. We have a first cut free offer right on the front. We have never had anyone try to get just one cut off the offer.
Who is your target market? This is the one of the biggest reasons someone's marketing campaign fails. Target the exact market you are going after and you will have better results.
Like andy said, PICK UP YOUR PHONE when someone calls. This alone will get you jobs. If you dont want to race another LCO to the bottom, pick up the phone and give a same day quote. Half the time you will be the only one the customer can get to come out.
Craigslist has gotten us some customers, but beware, they are cheap. Lots of renters call, we require a retainer for any renters.
The newspaper is good for 20 or so clients for us a year. Although i think you have to have the market penetrated already to be sucessful in the paper. If they dont recognize your name or logo they will call a name that they already have seen or heard of.
We are also going to do pamphlet mailers this late jan, february, and march to nicer neighborhoods. You aren't mowing in the winter so spend your time getting addresses.
We will also cold call businesses that we would like to cut. We only contact properties that fit our business model. If they aren't up for bid this year, write down when they are and KEEP IN CONTACT with whoever is in charge.