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Old 11-23-2012, 11:18 AM
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tonygreek tonygreek is offline
LawnSite Gold Member
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 3,283
Originally Posted by Duekster View Post
Google and other search engines care little about images ( except that they be tagged correctly)
Several years ago, yes. In the last 3-4 years, this has evolved right along with the search algorithms. Images open the door for increased SEO-friendly content, beyond just the alt tag, working in concert as each component makes each other component more relevant.

Lawn images are good. Written lawn content is good. Lawn Images + Written Lawn Content legitimately becomes one of those "the whole is greater than the sum of it's parts" scenarios.

If you don't place more weight on image importance, you leave a large amount of SEO on the table:

-image file name
-image file folders with relevant keyword naming (ie, a lawn-care folder with -----lawn-care related and named images within it)
-image captions
-related content directly near the images (contextualizing an image's reason for being, if you will.)
-anchor text to linked images
- image titles (although having gone the way of the meta keyword tag, it's up to you to decide if you want to put in the effort)
- and rapidly growing in importance? social sharing
I know lawn & landscape marketing, branding, and web strategy. I'm not anonymous, I just don't self-promote.
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