Originally Posted by JHFMX
Social networking, when used right can be a huge but more importantly FREE source of new clients. Even if you don't think anyone sees ( no replies ect) They do. The only downside is figuring out how to always maintain political correctness over the interweb. People can twist your words around ect. I also encourage you to NEVER post pricing on the internet. A people can use that against you even if material cost goes up or your labor cost changes. and B it gives people a reason to call you ( then you can offer a demo or your usual pitch to seal the deal) The most important reason to use social media is because any really great photo has the potential to go viral. How many of you have done a lighting job and taken an amazing photo afterward that could be in a magazine? Thought so. POST THEM ON FACEBOOK. People see your post. I promise. The trick is to capture the right audience. Even though most facebookers IMO are teenagers age 15-30 I would say there is still plenty of reason to invest time into advertising there. A great way to get business from facebook is offer discounts for people who reference something from your facebook page. Then if you do a job you can post the pictures with a quote " Sally saved 15% on her lighting job just by liking us on facebook" Your growth will happen exponentially. TAG YOUR CUSTOMERS. I can't explain how important this is. It all goes back to the quality of the picture you post, but the more people that see it the better. That same customer you offered a discount to for liking your page is now part of your expential growth and exposure. EVERY FRIEND THEY HAVE will see the pictures of their well lit home. Hopefully some live in the same neighborhood and drive by it. This tells potential customers you ae local , reasonable and you do a good job without you ever having to demo. The other important thing is to leave customers your card. When their friends ask who took care of the lighting they will be able to contact you! Sorry for the long post , but I am a firm believer.
Exponential growth just by offering discounts on Facebook? I beg to differ. That's a gross exaggeration. I'm sorry. But you're misleading people here. Nobody's going to see EXPONENTIAL growth from facebook. You might get a little business out of it. But the word "exponential" is a huge exaggeration. Compared to the calls we get from our website, Angie's List, word of mouth, referrals, previous customers, and our trucks, the amount we get from Facebook is a very small percentage. And we have a great facebook page, a pretty solid fan base and run a pretty good facebook campaign. We haven't seen anything that I would call exponential growth. I'd call it "minor" growth. The bigger benefit I've seen is just in keeping customers engaged.
Also, your comment about tagging customers is off as well. If you have a Facebook Business
page, you cannot tag your clients. It does not allow you. Unless your facebook customers also happen to be your "friends" on your personal facebook page (which is a really bad idea, by the way). So the tagging, unfortunately, does not work on the business end of facebook. I've tried. Just tried it again just now to make sure. It doesn't allow me to tag photos unless I'm friends with that person. Just because they are FANS of your facebook company page, doesn't mean you can tag them.
Also, I take issue with offering 15% off. Are you freaking crazy? I'm going to give someone what would amount to being a $500 or $1000 discount just because they posted something on my facebook page? Hey, I'm all for promotions on Facebook. You want to offer a $100 off coupon or something sure. We do that. But I'm not knocking 15% off any job for any reason. That's just bad business.