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Old 12-03-2012, 06:56 PM
jfoxtrot9's Avatar
jfoxtrot9 jfoxtrot9 is offline
LawnSite Senior Member
 
Join Date: Jul 2009
Location: Northeast Ohio
Posts: 273
I have typically sent out renewals in Feb/early March. I guess, I enjoy the initial time off when I finish up a season as well as I figure my customers get a break from their lawn expense too! Not saying that my way is right though. Seems I see competition sending out their info sooner very year. Of course I don't worry much about competition at least concerning existing customers.

I typically do price increases just like you. Very rarely on a new customer for the same reason. Same as increases to the older ones that have fallen behind concerning costs.

How do you do renewals? I send out letters to every customer, but it states that renewal is automatic unless I am contacted and told otherwise. One thing that I have never done but I see some bigger companies do is push to upsell services right from spring as a total package. For example aeration. I have always offered that when the time comes in the year. I am thinking about somehow adding that in with a discount if the customer commits in the spring.

Or another idea, that I suspect others do is, renew the entire service the same as last year. For example, if last years service was 5 or 6 apps, grub control and aeration, that whole program is automatically renewed as performed the prior year. Less nagging the customer and automatic service to them and business for the company.

Thoughts?
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