MD - you customers, since you have not experienced drought , should be the easiest to convince, if you have been in business for awhile, you know how many cuts a property gets.
Just be honest with them and explain...try it out on a few, you might be surprised if you do a effective job explaining why, how much and showing them that you are not going to rip them off but are just trying to actually run a business. You might be surprised at what their thoughts are.
10% of your customers are 90% of the problem.
You may think the grass is GREENER on the other side, but if you take the time to water your own grass would be just as GREEN[/COLOR].