View Single Post
Old 12-04-2012, 01:39 AM
DA Quality Lawn & YS's Avatar
DA Quality Lawn & YS DA Quality Lawn & YS is offline
LawnSite Fanatic
Join Date: Sep 2007
Location: Rochester, MN
Posts: 8,611
Originally Posted by jfoxtrot9 View Post
I have typically sent out renewals in Feb/early March. I guess, I enjoy the initial time off when I finish up a season as well as I figure my customers get a break from their lawn expense too! Not saying that my way is right though. Seems I see competition sending out their info sooner very year. Of course I don't worry much about competition at least concerning existing customers.

I typically do price increases just like you. Very rarely on a new customer for the same reason. Same as increases to the older ones that have fallen behind concerning costs.

How do you do renewals? I send out letters to every customer, but it states that renewal is automatic unless I am contacted and told otherwise. One thing that I have never done but I see some bigger companies do is push to upsell services right from spring as a total package. For example aeration. I have always offered that when the time comes in the year. I am thinking about somehow adding that in with a discount if the customer commits in the spring.

Or another idea, that I suspect others do is, renew the entire service the same as last year. For example, if last years service was 5 or 6 apps, grub control and aeration, that whole program is automatically renewed as performed the prior year. Less nagging the customer and automatic service to them and business for the company.

I auto renew every customer I have that had two or more apps the previous season. They get renewed with exactly the same program they had the last season. I also list one upgrade option for those customers who's lawn could really afford me on it a little more throughout the season.

As for aeration, I incorporate it into my programs automatically. You buy a season program, you bought aeration too. It is that important, esp here with the muck clay soils.

I don't send out prepay notices until Feb or so. The letters I send now simply tell customers they are auto renewed and they MUST call or e-mail me to cancel or I AM showing up next year.
7x14 Stealth SE Enclosed with 48" side ramp
2013 Gravely Pro Turn 260 with Kohler 26.5 EFI
08 Toro Z400 48" deck, 21HP Kaw with EZ Vac twin bag
09 Exmark Turf Tracer HP 36"
21" Toro SR4 Super Recycler
Stihl KM90 Kombi w/ straight shaft trimmer & tiller heads
2 Husqvarna 125B Blowers
Turfco XT5 Aerator
Turfco LS-22 Overseeder
EcoLawn 200 Applicator

I can do all things through Him who gives me strength.
Philippians 4:13
Reply With Quote
Page generated in 0.04508 seconds with 8 queries