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Old 12-04-2012, 01:39 AM
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DA Quality Lawn & YS DA Quality Lawn & YS is offline
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Join Date: Sep 2007
Location: Rochester, MN
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Quote:
Originally Posted by jfoxtrot9 View Post
I have typically sent out renewals in Feb/early March. I guess, I enjoy the initial time off when I finish up a season as well as I figure my customers get a break from their lawn expense too! Not saying that my way is right though. Seems I see competition sending out their info sooner very year. Of course I don't worry much about competition at least concerning existing customers.

I typically do price increases just like you. Very rarely on a new customer for the same reason. Same as increases to the older ones that have fallen behind concerning costs.

How do you do renewals? I send out letters to every customer, but it states that renewal is automatic unless I am contacted and told otherwise. One thing that I have never done but I see some bigger companies do is push to upsell services right from spring as a total package. For example aeration. I have always offered that when the time comes in the year. I am thinking about somehow adding that in with a discount if the customer commits in the spring.

Or another idea, that I suspect others do is, renew the entire service the same as last year. For example, if last years service was 5 or 6 apps, grub control and aeration, that whole program is automatically renewed as performed the prior year. Less nagging the customer and automatic service to them and business for the company.

Thoughts?
I auto renew every customer I have that had two or more apps the previous season. They get renewed with exactly the same program they had the last season. I also list one upgrade option for those customers who's lawn could really afford me on it a little more throughout the season.

As for aeration, I incorporate it into my programs automatically. You buy a season program, you bought aeration too. It is that important, esp here with the muck clay soils.

I don't send out prepay notices until Feb or so. The letters I send now simply tell customers they are auto renewed and they MUST call or e-mail me to cancel or I AM showing up next year.
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