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Old 12-06-2012, 03:10 PM
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tonygreek tonygreek is offline
LawnSite Gold Member
Join Date: Aug 2004
Location: Lancaster, PA
Posts: 3,097
Originally Posted by TheCuttingHedge View Post
How beneficial is adding alt text to images?
"alt" is short for "alternative". It adds context to the image. Without it, search can't tell if a picture is of a duck or sod installation, nor can a text reader used by the visually impaired.

Example 1: <img src="lawn.jpg" />

Example 2: <img src="lawn.jpg" alt="Sod installation in Chippewa Falls" />

If I'm a search bot or a blind person, which one is helpful?
a guy who knows the lawn industry, branding, and web strategy
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