Customers per year per population
I live in a town and am considering going to a city to find customers. 2 years ago I started out, advertising in this town with 15,000 population, and a town 40 minutes away with 30,000 pop. I used kijiji which is Ontario's version of craigslist to get 2 customers in the big town. I used a newspaper ad for the 15,000 pop town, got 2 calls, but missed them. Thinking of going to a city that's 45mins away with 350,000 pop.