Originally Posted by andyslawncare
no monetary offer can tell them about quality. How about offering quality and guaranteed time per service? This is crazy talk; please don't tell us that you gained 3 new customers in response, most of us know that type. Not a good idea if you want to make money
The problem is Quality is subjective at best, I don't care if you have the best quality out there, I know ours is pretty damn good from the reviews and feedback we get from our customers, but there is always those few that it doesn't matter how good you are they will tear you apart. "FREE" is the most powerful word in marketing and in this case is used as a call to action, and used to get the calls flowing which most of us need after a few months off, You can preach quality all day long but if the phone isn't ringing you have no chance to prove it.