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Old 12-18-2012, 02:19 PM
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LawnSite Member
Join Date: Nov 2012
Location: cincinnati,ohio
Posts: 231
The birthday thing is a great idea. There are lots of people that do not have many friends or family so you might be the only one to send them a card, think how that would make them feel. A free cut on their birthday is also a great thing and what does it really cost you versus how many people they will tell about it. In my main business we do anything we can to build loyalty which in turn builds referrel business, it is cheaper to keep your customers happy and talking about you than it is to advertise for new customers.
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