Originally Posted by kirkmbrown2001
I do something similar. I will tell you what I do and give you a few suggestions. I have an email list of most of my customers. Even if they aren't a regular customer and I have only serviced them once, I try to get them to get join my mailing list. I use a email service called mailchimp
. I ask for their birthday when they sign-up. I have it set that it will automatically send out a birthday email to them 1 day before their birthday with a 50% off coupon enclosed for a single mowing service. The coupon is valid for 1 year after their birthday so it is fair for everyone (winter birthdays). Much cheaper than a mailed card, it is done automatically, and isn't usually redeemed. I have been doing this for years and I think only 1 or 2 coupons have been redeemed. Gives your customer service point across at a smaller cost. I also get a benefit from it because I can send them monthly newsletters and keep the communication lines open.
My suggestions is to do this on a coupon basis and make this available for everyone, no matter what season their birthday falls in.
I like your idea of the 50% off coupons because that was another one of my issues with the birthday promo. Its not fair to the customers who have birtbdays during the winter season. You can't promise them a free snow removal because the weather is so unpredictable. But your idea eliminates that.