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Old 12-23-2012, 08:35 AM
guitarman2420 guitarman2420 is offline
LawnSite Member
 
Join Date: Feb 2011
Location: Midlothian, VA
Posts: 238
When I first came into the lawn business, 6 years ago, I took any and all of the business I could find. I took the $25-30 yards and I took the $ 75 yards. Slowly I've refined my outreach to customers so that I am only looking for the customer that fits the company's goals - high end residential and high end small-mid size commercial. I don't "put down" the companies that are looking at the low end or large commercial market, it's just not my market. I have learned to have my operations manager "hit me with a brick" when I am tempted to go outside of our target market. By staying in my target market I can tune my services and operations to meeting their needs. I have found that to have the same crew or crews servicing the mansion one day and the $25 yard the next is asking for disaster - their needs are dramatically different. On the other issue, I bill 95% of my clients on the 12 month system. In Virginia we basically service them from mid-March through Thanksgiving, with a final cleanup before Christmas. We are a full service landscaping company and our high end clients provide us typically with as much revenue from design and build as we charge for maintenance.
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