we deal with the upper high end customers.mainly white collar workers, or people that inherited money.
looks do matter here, and they are an important factor.
people want a good looking truck, does not have to be new but clean looking, one paint color, no rust showing. same thing with the trailer, weather enclosed or open, for the frame and wheel covers to look clean. not rusted, scraped, or mismatched paint.
equipment has to look half decent, washed once a week or every two weeks.
no rust visible.