Originally Posted by headz77
As I understand it (just a novice here) links get reported in those tools- not citations. Citations are fairly important to local search results, and it only takes a few minutes to set up FB- so why not?
That's just me. If FB rubs you the wrong way it certainly won't sink your marketing to ignore it.
I have one set up and I have my website link on it. Just saying that even if I search for my company or use the webmaster tools... not once has FB showed up either way. Linked In however does show up in the search results.