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Old 01-03-2013, 06:58 PM
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Woody82986 Woody82986 is offline
LawnSite Silver Member
Join Date: Jun 2003
Location: DFW, TX
Posts: 2,130
I'll admit. I didn't even see this section until just now. I assumed everything was kind of covered in the general "Business Management" section. But if we are just talking the lawn care business then I understand. I haven't yet ever tried direct mail but it always seemed to me that the guys on here had unrealistic expectations of the number of people expected to call and the amount of new clients they would get from those that do call. For the price it costs, I guess I might have a certain expectation as well. Maybe depending on the size of lawns "10" new clients would be worth it and be considered successful. I would say that if I mailed out 10k cards to certain areas I service and only gained 10 lawns, that would be a horrible return. In another service area, 10 would be quite successful.
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