Do you think he's affected by those $20 guys? Doubt it. More than likely you get what you pay for. Some people sell price(you know you've seen them "we'll beat anyones price") others sell the experience. The minute you roll up to their house and they know your for real.
Everyday you wake up you have been given 24 hours. What you do with those hours determines how rich you will become. The rich work the hours you don't see.
Great Book: "Think and Grow Rich"